Last weekend, in collaboration with Salón Acme, Julieta Gil illuminated the BBVA Tower with her work Lossy, which explores the parallels between the processes of human memory and the use of technology to preserve what our memory cannot keep intact. The piece begins with visual records of flowers that, through digital processes, gradually degrade, fragment, and transform until they become almost unrecognizable.
These changes occur through lossy compression algorithms (Lossy), a technology that reduces file size by eliminating information deemed less important. The result is not an exact copy of the original image, but an approximate, incomplete version. Similarly, our memory does not function as a perfect archive: it recalls fragments, erases details, and reconstructs the past from what remains.